Guess Magazine
Editorial Consulting, Design, Copywriting, Photography, Illustration
Our collaboration with Guess spans over 10 years, working on a variety of projects. For the Guess magazine, we work as a team to develop new concepts, envision and execute editorials, as well as curate photography and illustration artwork. All feature photography was produced by Guess.
Creative Director: Paul Marciano
Design Director: Leslie Oki-Yoshimura
Editorial and Creative Consultant: Michelle Edelman
Editor, Copywriter: Amy Swift
Testimonial
“Guess has collaborated with Traffic for nearly 10 years now. Our first project together was creating stunning, original images for a new store concept for the company with Illustrator, Monsieur Z.
A few years later, we decided to design and publish our own Guess Magazine, twice a year. This was a big undertaking, but I immediately thought of Michelle. We spoke about the project, and the fit was just there.
For the entire project, we collaborated with the Traffic team, from concepts, copywriting, illustrations and photography when needed to fill in the gaps with Guess’ original photography.
Michelle and team are excellent collaborators. They are very patient in allowing the design process to unfold organically.
Working with Traffic has been a complete pleasure. Amazing how simple the process is when you have the right team on board. Although we sit on different sides of the country, the distance doesn't impact the quality of service and attention to detail that is delivered. Every deadline was met or beat, and we keep patiently refining everything until we were both satisfied. And we are now onto our 8th issue of Guess Magazine, and counting!”
Leslie Yoshimura
Art Director
