copy writing

Writers are like conceptual artists—each with their own unique voice—driven by the way they think. Not only are they seasoned wordsmiths and communicators, but they have the unique gift to fully encapsulate an entire brand vision and experience.

WORDS ARE IMPORTANT. Today, when audiences are inundated by media, the right words can make an image unforgettable. Without copy, even beautiful images become interchangeable. The copywriters we work with know how to speak a brand’s language, how to give the brand story depth and resonance. They are the conceptor who can see the big picture and bring it all together.

COPY GIVES A BRAND A VOICE AND A SOUL. Our copywriters develop brand voices, clarify brand missions, create brand and product stories, and reawaken brand histories and mythologies, as well as brand positionings. Words, ideas, and concepts bring advertising, promotional campaigns and websites to life.

A great copywriter understands the importance of the perfect brand or product name, along with the exact words to describe its benefits. The right words matter in ads, out of home, brochures, web banners, POS materials, commercial scripts for video, TV and radio spots.

Name Development:

Calvin Klein: CK One/ CK Shock/ CK In 2U/ Euphoria/ Beauty/ Encounter Balenciaga: Florabotanica Christian Lacroix: Absynth Marc Jacobs: Blush Tommy Hilfiger: Dreaming/ True Star Coty-Sara Jessica Parker: Lovely Coty- J. Lo: Glow Coty/ Still Donna Karan: Cashmere Eve/ Fetish Shiseido: 5S (5 Senses- Retail Concept) Kama Aruveda / ARTEMUS (Art Finance) Café d’Nile (Hospitality) Federated Dept. Stores: Greendog