VISUAL Research
We use a Visual Research methodology, honed through years of experience, that brings clarity for the best strategy forward. We help you define who you are, what makes you unique, who your audience is, and how you can best reach, speak to them and engage with them.
It’s how we break down your brand DNA, while also delving deeply into your consumer, as well as the market as a whole. We look at visual iconography and trends. Then we provide creative solutions to help you maximize your brand’s true potential. We call it your roadmap to success.
At the completion of the project, we create a branding book (both printed and digital) that is used to bring together the complete vision of the brand. Due to the privacy of our clients, we cannot show extensive presentations on our website. What is shown here are merely snippets of larger presentations.
Visual Research Includes:
Brand Assessment
Lifestyle Audit
Category Sweep
Brand Personality Profile