SONY — Holiday
Creative Direction, Design, Web Design, Digital Window Display, Illustration, 3d Modelling
SONY Website Design
Traffic worked closely with Syrup, a cutting edge international design team, to create a living Holiday window installation for Sony stores across the US.
Exploring the concept of “connection,” a concept coming from observing how people use their Sony products both as a means of entertainment and as a means of connecting with others. The end product included a companion website for users to make and send their own holiday wishes to the Sony store of their choosing. Their wishes were broadcast to the various Sony screens within the window installations. It brought personalized messages from one end of the country to the other, thus generating connections between otherwise total strangers.
Concept and Installation Design: Syrup
Illustration: Syrup
Strategy: Traffic/Syrup
SONY Display Design
