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How to factor in AI usage fees for commercial projects

Factoring in AI usage fees is something both agencies and illustration/photo reps are working through right now.

This is not about charging a client for creating work with AI, but about *what additional usage/licensing fee should apply when a client wants the right to use your illustration/photography/artwork in AI contexts* — meaning their systems (or third-party vendors/platforms) can ingest, manipulate, or train on your artwork to generate derivative works.

This is a *new usage category*, similar to when “digital/social media rights” or “OOH” (out-of-home) first emerged years ago.

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